Political+Issue+Advertisements


 * Lauren-
 * Child Soldiers: Child Murders
 * My political advertisement is based on the Coalition of African Child Soldiers. My position is that through the enforcement of the African Charter on the Rights and Welfare of the Child in non-governmental armed groups can help stop the use of African child soldiers. It will be a Red and white advertisement. Red symbolizes passion and white symbolizes peace. It will target adults between the ages of 20-40. The ad will promote awareness for the enforcement of the African Charter on the Rights and Welfare of the Child in non-governmental armed groups. The website for the Coalition of child solider website will be posted. A picture of the African child soldiers will be shown, along with statistics about how many there are, what organizations are there. A quote from a child solider can be placed at the top to increase emotional tendencies within the target market. The ad will be sponsored by the coalition of child soldiersí website. Political name for the ad will be the Child Murders; this will bring more attention to the ad. The use of African Child Soldiers is not bringing enough attention to the cause.
 * For the radio podcast, it will further bring out the issue of the coalition. It should consist of motivating emotions and a description of the cause and how to help. It will also include the website of the Coalition of child soldiers. In the background motivating music will be playing while a woman is speaking. The background music will be 10% lower than the voice for clarity.

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Yaara- My political advertisement is to promote a boycott of Canadian seafood in order to end the Canadian Seal Hunt. I believe that the Canadian Seal Hunt is a horrific sla ughter of baby seals that should be ended. The target market of this advertisement is teenagers and all adults worldwide. On the visual advertisement I am going to have a clear caption stating the number of //baby// seals dying due to this massacre, an image of this horrific act, and words that say “Boycott Canadian Seafood, End the Seal Slaughter!” This will play on the audience’s sympathy for these baby seals and will motivate the audience to boycott Canadian seafood. In addition, I will name the seal hunt, “The Canadian Seal Slaughter” because this name conveys a sense of brutality and willinspire the target market to take action. The image will be large and it will include a seal looking onto dead baby seals. The advertisement will be clear and to the point. This magazine advertisement will be included in local and international newspapers and all local and international magazines such as ‘Men’s Health’ and ‘Vanity Fair.’ This will be an expensive endeavor however, it will inform the public and will eventually end the Seal Hunt of Canada. In video advertisement I will once again play on the audience’s sympathy for these baby seals and will motivate the audience to boycott Canadian seafood. In addition, I will name the seal hunt, “The Canadian Seal Slaughter” because this name conveys a sense of brutality and will inspire the target market to take action. The video will be clear and to the point, similar to the visual ad. I will incorporate videos of baby seals and seal hunters killing the baby seals, in addition to bloody images of the dead seals. Also, the audience will be able to hear the suffering of these animals. The audience will respond by feeling sympathy for these animals, andwill be motivated to take part in boycotting Canadian seafood. This video commercial will be played on news channels worldwide during the commercial breaks.

Khadeeja- My political advertisement regards the unconstitutional laws in America that prevent smoking in public locations. To ban smoking in public places would mean taking away the rights of American citizens, taking away business and profit opportunities from businesses, and negatively affecting the economy and government, especially in a time of recession. The target audience for this political advertisement is legal smokers, young adults, and freedom activists in the United States of America. This idea would appeal to my audience because they directly relate to the issue at hand, and these people would not want to be constricted to smoking in only a few locations. My magazine ad will be direct, simple and to the point. It will be published in magazines such as Time Magazine, Newsweek, Reader’s Digest, Consumer’s Report, Economist and Cosmopolitan. This is because my target audience reads such magazines, and would therefore support my issue more, as they will be educated. It will show a cigarette with the face of President Barrack Obama on it, representing the fact that he is stripping freedoms from the American citizens. In addition, I will name this topic, “Slaved smoking” instead of “Public Smoking” because this new name conveys the fact that preventing the population to smoke from public places, would be slaving the people to smoke in only some private locations. This will also inspire my target audience to take action, and support my message. This slogan will be in the colors of the American flag, red, blue and white, so that it will stand out and remind the viewers that America is a free country. My television commercial will be shot in a public location, such as a parking lot and the main character will want to smoke, but will be prevented by the many American laws. Another character will then explain these laws quickly and then the slogan will come on the screen. My target audience will be able to relate to this advertisement and then would want to support my idea. The television channels that will air this advertisement will be The View, Euronews, and channels that show college football games. Using these marketing techniques, my target audience and the citizens of America will be inspired to take action and will support my ideas to allow public smoking.



Jordan

Here at the Democratic Party of the United States, we are planning the launch of our first advertising campaign which will support the legalization of euthanasia. We are planning both a magazine advertisement and a television advertisement. Euthanasia is concept in which many Americans are coming to support as the days go on. The target audience we are looking at consist of 18 to 23 year olds. We are targeting this age group specifically because these young adults are proving to be a very liberal group. With the upcoming presidential election this year, many of these young adults will jump at what is probably their first chance to vote. This euthanasia campaign may be key to confirming their vote to the Democratic Party and turning some politically apathetic young people into supporters of the Democratic Party.

In our magazine advertisement we aim to use what some would call ‘the sympathy vote’. Our aim is to convince the audience that euthanasia, or forcing someone to live when all they want is to die, is inhumane and to some extent evil. The image will consist of a terminally ill person and on the picture the story of the person is written. For example, John Doe is 63 year old, terminally ill, cancer patient and all he wants is to die. This will undoubtedly convey sorrow in the minds of the audience and probably cause even the most conservative people to think even for a second that perhaps euthanasia is inhumane. At the bottom of the page, in bold letters STOP THE SUFFERING as we believe this is quite a powerful and assertive statement, assertive to the illegalization of euthanasia being evil and inhumane. Beneath, in smaller letters the words Legalize Euthanasia will be written simply to confirm what our advertisement is suggesting. Magazines we will be targeting for this advertisement are in-college magazines in order to hit our target market but also magazines such as Time, National Geographic and The Economist as many readers of these magazines are interested in politics and current events.

Lyle The political issue I am talking about is corruption in the Philippine government. The ad will be against corruption with the main idea being that corruption steals money from the poverty stricken people. My ad will be targeted towards parents, teenagers and people who have a humanitarian mindset. Since almost no one in the world can stand to see a poverty stricken child, this will be the main image of the advertisement which will be featured on TIME magazine and other such magazines that are read by the target audience. On it will be information that states how much money is stolen each year and how much poverty is in the country. Also at the bottom of the ad in bold will be the slogan: “Stop plunder, End poverty.” The reason for using the word ‘plunder’ instead of corruption, is because corruption sounds academic and not too negative as compared to ‘plunder’ which has a stronger negative connotation as it is related to pirates, who are also considered to be evil people. Also relating plundering to poverty affects the target audience subconsciously, allowing them to think that plundering causes poverty. The main strategy to this anti corruption ad is to gain empathy for the poverty stricken people. media type="file" key="Corruption Podcast Lyle.mp3" width="264" height="22"

Kush: The political issue addressed in the advertisements is euthanasia in India. At the moment, euthanasia is not legal in India, even though it is a perfectly rational right for terminally ill people to have. The advertisement produced will advocate the legalization of euthanasia in India, and it should be applicable to all nations worldwide which do not have euthanasia legalized.

The advertisement’s target market will be adults, males and females, from the ages of 25 to 50. This target market will be ideal for the issue, because, although most terminally ill patients will be senior citizens (above the age of 60), their sons and daughters will generally be of this age group, and in families with terminally ill patients, the sons and daughters would generally possess leadership and make major decisions.

The advertisement conveys emotions associated with illness, and it should be stark and depressing. It will depict someone terminally ill, hospitalized, and possibly in a vegetative state. This depressing nature of the ad should strike an emotional chord in members of the target market, whose parents may be in similar situations. The text on the advertisement should read, //‘Is this really life?’// This language, combined with the grim image, should really impact the viewer; due to the fact that it really brings about the main message intended. This message is that the lives of terminally ill people are not fulfilled and complete lives; their lives are restricted and often miserable. Below this, the advertisement should read, //‘For those who are terminally ill, life is barely worth living. Legalize euthanasia, give them the choice.’// This language really should impact members of the target audience, due to the fact that not only does it bring attention to the fact that terminally ill people suffer, but it also points out that euthanasia is simply a choice for those who suffer greatly.

With this advertisement, I decided not to overdo the use of euphemism. Possible terms to replace euthanasia include ‘mercy killing’ or ‘the right to die’, but I decided to stick to the proper term and accompany it with images that reflect what it stands for. I feel as though the word itself has a noble sound to it, and that //‘Legalize euthanasia’// sounds much more convincing than //‘Legalize mercy killing’//. So, for this reason, I’ve decided to keep the word as it is. However, the language in the pieces of text accompanying the word //‘euthanasia’// should convey a variety of feelings. The continuous references to what ‘life’ really is should really strike people strongly; and these references should really bring about the necessary emotions in the audience. This advertisement should be placed in widely read magazines, such as ‘Time’ and ‘The Economist’. This would be ideal because both of these magazines address serious issues, and because members of the target market generally read these magazines.

John:

The country deserves to know about this and I will promote my ideas in the local newspapers such as The Guardian, The Newsday, and The Express newspapers. There will be graphic descriptions and pictures expressing my ideas and views on this topic. These ads will be effective and will help the government put a stop to this manslaughter. My target audiences are those of age to vote, so all men and women aged seventeen and over. This is because these people have the sense to do what is right and they know what they want and what is best for the country. The main theme of the AD which is to stop the crime in the cou ntry will obviously be shared between the Magazine AD and the Video AD. This AD will appeal to the target audiences reptilian hot buttons because no one like crime especially so near to them, they will embrace my ideas and do what they can to help. I use very violent, harsh language to get out the seriousness of the topic and this will attract the people’s attention to it.

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Tyler In my political advertisement, I will be talking about marijuana legalization. The objective of this ad is to convince people to vote for the decriminilization of marijuana. I will be targeting voters aged 18-40 as they are more likely to be open to different ideas. Many older people have been brought up with certain morals are stubborn to change. Targeting this group will be less effective than targeting an open minded group of younger voters. My ad will be very informational in that the usual marijuana legalization ad is uninformative and does not do too much to inform the viewer. The slogan will be “Poverty: It's Stoppable” describing the crime that marijuana criminilization has brought with it. The crime rate has increased due to marijuana being illegal and has influenced many younger people to hold contempt toward the governement for penalizing them. I will use “stoppable” to emphasize that American voters can change this policy and that they can make someone elses life better. The strategy of this ad is to inform the public that legalizing marijuana would bring many positives with it. media type="file" key="10 Business Podcast.mp3"
 * NEIL: **

My political advertisement is to convince the people that death penalty should be abolished. Every year lots of innocent people get executed. This needs to be stopped immediately. I am targeting the majority of the population, average men/women from the age of around 20 to 80. I need to convince the majority because everyone needs to see how bad it is. If I get to convince more than 50% it’s good, enough since the greater part decides in most cases. I will also use language, for example I will change the name from “Capital Punishment” to Capital Murder. This change helps the population see that with the change of name capital punishment needs to be changed as well it needs to be stopped. The new language is stronger and will therefore affect differently in people’s mind. My magazine ad will include a picture from the electrical chair and other cruel ways to execute people. I will also have a strong message saying NO the capital Punishment. The picture will get the audience ‘scared’ and this will make them open their eyes and actually notice what is going on. This is how they will get convinced to support going against capital punishment. I will post this to a serious magazine, not a sports magazine but a political magazine, like Foreign Policy or POLITICS. My magazine ad needs to be persuasive so that when its being in the front of shops, or anywhere else the front cover needs to catch the people that are passing’s attention. The goal of my podcast is to influence my audience and see that they should say no to the death penalty. I will include some interesting facts, such as how many people died since 2000 to 2010, or other interesting information. The podcast is important; it needs to be really effective since it can be played almost everywhere as commercials or even on the radio. I believe this is one of the most effective ways to influence the population, through the radio, since almost every single person turns on their radio at least once a day, if it’s on their way to work in the mornings or just anytime during the day. Therefore they will be able to hear it quite often.

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Laura

==== My political advertisement is to convince my audience that Capital Punishment should be abolished. Capital punishment is in violation of the Human Right Laws, my position in this political advertisement is against it Capital Punishment. My target audience is specifically for young adults and up, ranging from ages 17+. My magazine advertisement will be a picture of the electric chair in an isolated area, with a red stop sign in front of it; the color red represents death, blood, and something evil so this can have an effect on my advertisement. To make my advertisement more effective I will change the language, instead of saying Capital Punishment, I will change it to execution, so in the advertisement it will say “Say NO to EXECUTION”. The magazine I plan to put my advertisement in would be a magazine that is political, and reaches out to my target audience. The message I am sending to my audience is that this is the Cruel and Unusual Punishment, it is murder and there are other options for criminals. My other advertisement is a video, the video will start with a picture of the electric chair which I used in my magazine add, there will be music in the background and instead of someone speaking I will have words come up in the video. ====

Dylan -

The controversial issue of the one-child policy in China has been in debate for decades. Many people believe that this policy should be withdrawn due to the ethics, while many believe that it is a measure that the country had to make to save the society. Due to the facts and the current standings of China, I believe that this policy was a drastic measure but still a very beneficial one. The target audience that I would like to try and convey the benefits of the policy to are foreign nationalists that hold power or persuasion. The reason for this target audience is because China’s government should not receive pressure to end the policy from foreign nations who may not know all the benefits of the policy. I would try to convey the fact that China is a society oriented country, so other nations should understand that their lifestyles do differ. My magazine ad is going to be parents walking a child between them while holding hands into a new school. The school should look somewhat traditional but must be a good facility. The policy title will be on the top saying: “Beneficial Family Policy”. I am changing the one-child policy to the Beneficial Family Policy because now in China, this policy is not forced, and the only difference is that parents with one child get more benefits (healthcare, school, salary etc.). My magazine ad will display the message that having one child will benefit the community and the people of China. Also the main message is that having one-child does not limit family happiness. With this message I hope to convey to the foreign countries that the pressure is unnecessary, because although the policy is unethical, China must take measures to keep the country economically and socioculturally stable.