Breakfast+Cereal+Advertisements


 * __What is this?__** This wiki is the work of Mr. Hopkins' Intro to Business class. In this project we worked on producing magazine ads for a breakfast cereal. Scroll down to see our work!

Neil

= **__ Yaara __** = The name of my cereal is "Safari Charms," it is an enhanced version of the General Mills, Lucky Charms cereal.The target market of this cereal is boys aged three to eight from middle to upper class families, and whose parents make the buying decisions about breakfast cereals based on what their sons want. Safari Charms is the ideal cereal for boys in target market two because children aged three to eight are fascinated and love wild animals, because boys at this age want to be strong and fast similar to the animals of this cereal, especially the lion. This cereal provides essential ingredients for growing kids, and will provide them with a healthy breakfast to keep them going throughout their active day. Parents will be pleased with this cereal as it is whole grain, contains a source of fiber, vitamin d, calcium, and it includes fortified iron.Kids will enjoy this cereal because the theme is wild animals with marshmallows in the form of animals such as lions, rhinos, elephants, giraffes, toucans and zebras, in addition to the box being centered around this theme of wild animals. In this particular advertisement, parents will notice the two boys enjoying a bowl of "Safari Charms," in addition the important nutrition values are noted in a large bold font to attract parents to this healthy cereal that their children will enjoy.This magazine ad will connect with my TV ad in that the TV commercial will advertise the important nutrition facts that are stated on the magazine advertisements and it will use the same slogan, however the TV advertisement will include the cartoon animals of this brand: lion, rhino, elephant, giraffe, toucan and zebra. The reason I have not included these animals on the magazine ad is because it is targeted towards the parents as they read magazines more so than boys aged three to eight, therefore I have selected the TV commercial to promote this cereal to these boys. This ad appeals to the "reptilian hot buttons" of my target audience because it is one of the few cereals that boys will enjoy, because it contains cereal and marshmallows in the shapes of wild animals, and addresses important nutritional values that growing boys need: fiber, iron, calcium, and vitamin D, essentials that parents are looking for in the market today.

Uzma Haawa Alex Dimitrije

=**Khadeeja-**= I propose a new take on the well-established Nesquik Cereal from Nestle. The new business strategy would be targeting mostly women but some men, who are aged 17 to 42 and are diet conscious. My cereal would have fewer calories, be whole grain and contain high fiber that would give the customers enough energy for the day. This would appeal to my target audience as the people in my audience are diet conscious, and would want a healthy breakfast option. The main character is a simple black, or white silhouette, which would help this older target market “connect”, and therefore buy this cereal. The main theme of this new cereal is a healthier option, which would mean fewer calories, and more nutrition, yet still allowing the consumers to have a high energy level. The slogan for this cereal is “the quik way to stay healthy and fit”, using a spin-off of the work quick. This advertisement appeals with my target audience, as it portrays a healthy woman eating this cereal around other women who are tired of exercising in the gym. The inner message of the advertisement is that eating this cereal is more helpful than exercising for a long time. This ad will be published in magazines such as Vogue, Seventeen, Elle and Marie-Claire as these fashion magazines are popular amongst the people in the proposed target market. The diet conscious target audience would then want to eat this cereal in order to lose weight as well. The television ad will follow the same message as the magazine ad, and will include the same women. In this way the viewers and customers will be able to recognize the cereal and there are greater chances that this cereal will be purchased. Nesquik Cereal appeals to the “reptilian hot buttons” of my target audience as well. It appeals to the human urges of being healthy, being accepted, being involved with others, and being confident with who you are. These marketing ideas can help ensure the profit made by the new Nesquik Cereal.

Laura:

The cereal I plan to market is Special K, I want to focus on target market 4, this market is for ages 17-42, these people are very concerned about staying fit, they look for nutrients, low calories, and no sugar. These people do not mind spending more money on a healthier and more expensive cereal. Special K is a very healthy cereal, it provides all the nutrients, it is 99% sugar free, and it provides you with energy so you can last through the day, this cereal is perfect for this target market. The main theme of Special K is health and staying fit, the cereal contains low calories, low on sugar, and more nutrients, this cereal at the same time helps the consumer stay active throughout the day. Special K is a cereal that targets people who want to loose weight and stay healthy, the main object on my cereal box is a tape measure, it goes through the letters, and at the back of the box it surrounds a person, this will help the people choose whether or not they want to buy the cereal. My advertisement is of the best swimmer in the world, Michael Phelps, he is a world wide known athlete and by advertising him on our magazine ad it will help attract more consumers, the main idea is that by eating special k not only do you have to do sports but by eating this cereal it can help you stay fit and healthy too, the television ad will also revolve around this idea.

Lauren: The name of the cereal chosen is called Cranberry Almond Crunch. The advertisement is aimed at target market number 4. The population of this market include healthy diet conscience people between the age of 17-40. These people usually fall under the more wealthier population. The qualities of the cereal that should appeal to the market is a healthy, organic cereal that aims to help charities. The advertisement should appeal to the general audience by showing a general healthy product. The close up photo of the cereal shows the audience exactly what they are eating before they chose to purchase the product. Under neath the cereal the Free the Children charity photos and logo is shown. The ad will promote both the cereal and the charity organization. This tactic was used to target the population of healthy "hippies". The magazine ad will connect to the tv ad by the Free the Children charity. Both the tv ad and the magazine ad will display the same healthy organic cereal that promotes the charity. There is no character or slogan the product revolves around, however, the ad campaign will revolve around Free the Children. The ad displays an image of a calm atmosphere. It will appeal to the "reptilian hot buttons" by taking advantage of their stress. Women with stress will most likely look at this ad and be reminded of sitting at the breakfast table enjoying a healthy meal. White was used to show wealth, the light colors were used to show health. he hint of a bright orange over takes the audience emotion which will turn into happiness.

Shane Hayden:

Lyle

The name of the cereal that I’m trying to market is Luck Charms: Supercharged, which is a healthier version of the famous children’s cereal. It is made specifically made to appeal to serious athletes and people who want to be in top shape. The cereal has reduced the amount of sugar and replaced the marshmallow shapes with flavored protein and vitamins in the shape of various body building tools such as dumbbells, weights, a flexed arm filled with muscle, etc. We have also substituted the sugar-coated oats with a healthier alternative thus decreasing the sugar and calorie intake and making it healthier for the people eating the cereal. This ad appeals to the target audience that even a scrawny, nerdy individual can have a room full of trophies. That is if he eats the cereal. This is the main idea connecting both the television and magazine ad together, along with the Irish theme located in the original cereal and the slogan at the end. This slogan and other future sayings will be a play of words on the cereal’s name. Examples include: “You don’t need luck to win, you just need Lucky Charms,” and “Luck has nothing to do with being healthy.” The way my advertisement appeals to the “reptilian hot buttons” of the target audience, is by showing that, with help with from this cereal, they will be able to win sporting events and eventually have an entire room full of trophies. The ad also enforces the primitive idea that having trophies and winning will make you happy. Although it is not logical, the target audience will hopefully succumb to their subconscious mindset and buy the cereal.

Tyler: My cereal has retained it’s name of Cinnamon Toast Crunch and it still has the same great taste. However, we have decided to create an illusion to parent’s to convince them that Cinnamon Toast Crunch is a healthy breakfast choise by encouraging the children eating the cereal (ages 8-13)to get out and exercise. We use a sportive ninja that loves to run around and do parkour and eat’s Cinnamon Toast Crunch for breakfast instead of the same, boring chef that the old advertising campaign used. The ninja’s name is Cinnja. The magazine ad rides off of the soon to be famous commercial. Whenever the American public thinks of Asia they will think of Cinnja and we hope to revolutionize off of the idea that Cinnja represents Asia. Parent’s will also agree with the cultural aspect of the campaign as it bring’s a new worldly influence upon the children. The human urge to balance between health and taste will allow consumer’s to not feel guilty about eating Cinnamon Toast Crunch. Dylan:

The name of my cereal is Stronger K, Muscle plus ©. My target audience are men and women who are committed to becoming fit and gaining muscle, also a target which is sports orientated. My cereal appeals to the audience because it is more masculine and also has an important male and female sports star, Dwayne Wade of Miami Heat and Maria Sharapova, female tennis star. I am appealing to the audience by concentrating on their fitness and their admiration of sports stars. The magazine will relate to my T.V. ad in the sense that it will use both sports stars as well as focus on the slogan: “Only for the committed”. The theme will be masculine much like the ad and will not make men afraid to buy the cereal. The ad is made to appeal to people who like to feel healthy and strong in the morning with no feeling of regrets to what they ate. Also to be eaten after workouts as a quick energy boost and muscle building aid. The reptilian hot buttons focus on the animalistic features of a person, their primal needs. For men, their primal needs include dominance and pride. By making a cereal that focuses on masculinity which men won’t be afraid to buy, will make Stronger K Muscle Plus © a perfect target market for market of cereal which is untouched.

John: The name of my cereal is Cap'n Crunch. My target market is targeting boys and girls ages eight to thirteen, from middle to upper class families. This cereal is very tasty and the features on the box will be suitable for the specified age group. Thirteen year old kids are very concerned with they're image or what other pairs think of them, the y don't want to be seen eating a children's cereal however at the age of eight, kids don't care about they're “image” and this is why our new improved marketing plan will be suitable for both needs. On the box there will be an army captain. I chose this market because i think that children between the age of eight and thirteen have a huge impact on cereal distribution, they are able to choose what cereals they want by convincing their parents of it, so essentially these children are in charge. This product will catch the eye of the buyers in grocery stores all over the world because of its unique display. The theme of this will be that of an army, children would believe that they are in the soldiers when they eat this and in every box of this cereal we will give out toys such as army badges and toy soldiers. There are no specific characters nor any celebrities involved and that is because the children will choose who they want to be however there is an army captain on the box and he is Captain Crunch, the kids will, from then on, report to Captain Crunch. Captain Crunch will be in both the TV ad and Magazine ad. We will have ads on three of the most popular kid’s channels and in the Disney and Nickelodeon magazines. Our ads will all be the same but on different channels; Disney, Cartoon Network and Nickelodeon. The TV ads will be a new army recruit coming to Cap’n Crunch and asking him to join the army, and Cap’n Crunch welcomes him saying “anyone can join! And here eat this!” and the captain will give him a box of the cereal. The magazine ads will however be on the inside of the front page and just have a picture of the cereal and the Captain and it will be like an informational flyer. Judging by the results of the survey, this new promotion will be a big hit and the sales of this cereal will boom. The "Reptillion Hot Button", this advertisment will hit every button because it is like a sign up from to the army which promotes the cereal as a key nessesity in the proccess of action. Kush

The cereal I have made a magazine advertisement for is called 'Chocapic', officially owned by Nestle. I am targeting target market 2: young boys of ages 3-8, who enjoy color, cartoons and anything remotely exciting. The cereal's general chocolate flavor is what should appeal to this market; surveys previously conducted revealed that most elementary school boys loved any type of chocolate within cereals. They all seemed to enjoy Chocapic simply because of its delicious chocolate flavor (health concerns were generally not mentioned, taste seemed to be the main priority to these children). This particular advertisement appeals to that audience simply because it is eye catching (the cow in the background in particular will catch the attention ofyoung boys), and the photograph of the cereal is quite appetizing, thus allowing young children to be enticed by the chocolate presented in the cereal. This advertisement will connect to the television advertisement simply because they both should endorse the delicious flavor of the cereal as well the health benefits (the cereal's health benefits are located on the bottom left of the magazine ad, and it is planned for them to be stated on the television ad as well). This advertisement will be presented in children's magazines such as 'K-Zone', which endorse entertainment and cartoons. This will be an effective method of marketing simply because children tend to browse through these magazines rather quickly, and they normally take note of anything eye-catching or colorful in the advertisements. In terms of the audience's 'reptilian hot buttons', the advertisement appeals to the natural impulse of hunger within children; the simple display of chocolate on the magazine ad should entice children to feel hungry, and crave the cereal.

Jordan



Bear Naked is a cereal that has always been recognized as a tasty yet nutritious alternative for the everyday American cereal shopper. In our latest marketing campaign we will be taking that 'tasty yet nutritious' concept to the next level by developing a new range of organic cereals. Our target market for this cereal are those in the high income bracket who will be willing to pay for a cereal that benefits them health-wise.The age group we will be targeting will fall around the ages of 17 to 45 as those are the years in which people are the most health conscious. This cereal will be highly nutritious and will appeal to athletes, people who have fitness goals and people who simply want to be healthy. Through our advertisements we want to display the sheer natural goodness of our cereal. We also want to communicate the simple nature of our food and how there are no unhealthy add ons in the cereal like food coloring or flavoring hence our slogan 'Simply Nature'. Through this magazine advertisement we are trying to show the concept 'nature at it's best'. We believe people will look at this advertisement and think it's natural, it's organic, it's good for me, might as well buy it. We will also be developing a television advertisement using a similar basis. We will display in some way nature and peacefulness which we believe will calm a viewer. We will then show our new product and the viewers will have the naturalness implanted in their head. In the world of today, when people think of nature they think of sheer goodness, serenity and things along those lines. This is exactly what we are trying to communicate about our cereal. Our advertisement will also take into consideration the theory of the 'reptilian hot button'. When people see our advertisements and the thoughts of natural goodness, organic and health benefits hit them as they look at it, they will feel the impulse to go the shop and purchase our good. The thought of improving yourself healthwise and even mentally, since after eating healthy people feel good, will consume the customer and they'll will feel a need to buy our product.